Thursday, November 30, 2017

OUGD602 - Career Track Tuesdays - LinkedIn


After almost missing an opportunity with a design agency for not being fully active on LinkedIn I decided to fully set up my account to ensure my engagement with the creative industry was as fully involved as possible. After attending a LinkedIn themed career-track-tuedays I got some helpful advice on how to make my account as visible and inviting as possible. Using an image of my work as the cover photo links my profile to that of my behance, instagram and website and using a photo of myself as the icon puts a friendly face to the name and apparently makes users trust your account more.

The descriptions are succinct and to the point, making me easy to find and connect with. 

Tuesday, November 21, 2017

OUGD602 - Talk with Liv Sidall (It's nice that, Rough Trade, Redundancy Radio)

  • Studied Graphic Design at Kingston University.
  • Thought her uni work was a bit silly- was a very conceptual course. 
  • Her tutor got her a job at it's nice that after noticing her interest in promoting work she liked the look of. 
  • Stayed there for four years going from an intern to the editor
  • Hosted events 
  • Was Part of the creative world, without having to make anything
  • Quit and went freelance 
  • Working alone for 6 months 
  • Wanted to start own magazine and move to New York 
  • Rough trade - music magazine asked her to be the editor 
  • Monthly 64 page
  • Record company founded in 1976/7 about people coming together talking about records 
  • Shops 
  • Film bands playing in the shop and interview them 
  • Start a new radio /podcast 
  • Magazine - representing vibe of the shop 
  • 5000 copies 
  • 1000 budget 
  • Looking at music magazines in London 
  • Inject fun into music magazine scene 
  • What if a magazine was a person - make it like a rough trade customer 
  • Old magazine - people could afford to be fun - freedom 
  • Bruce usher designer 
  • Good to make plan - refer and keep track
  • Issue every two and a half weeks
  • Templates - 10 albums of month 
  • Serious doesn’t look as enticing, Smiles 
  • Horoscopes from bands
  • Illustrate by Adam Hicton
  • Agony aunt - Johnathan Richmond 
  • Features building Up - structure 
  • Brett Fandonbrooker
  • Staff picks
  • Tour documenting disposable cameras
  • Art of musicians
  • April 2017 - handed over to be guest edited by Mac DeMarco
  • If you run out of budget just do everything yourself 
  • Staff didn’t want magazine but then after a while, they started to like and contribute, involving them more.
  • Made redundant August 29th
  • Cancelled mag after issue 18
  • Some things (mags) don’t last forever 
Life Tips
  • Find out what are you really in to?
  • What do you really want to do?
  • Don’t worry about what hasn't been done before
  • If you can’t do something get someone else to do it 
  • Ask for help all the time
  • Don’t worry too much about what you’re actually doing, just get on with it!
  • Tire theory - Someone will want to help you more if they can see you having a go (like changing a tire)