OUGD602 - Talk with Liv Sidall (It's nice that, Rough Trade, Redundancy Radio)

• Studied Graphic Design at Kingston University.
• Thought her uni work was a bit silly- was a very conceptual course. 
• Her tutor got her a job at it's nice that after noticing her interest in promoting work she liked the look of. 
• Stayed there for four years going from an intern to the editor
• Hosted events 
• Was Part of the creative world, without having to make anything
• Quit and went freelance 
• Working alone for 6 months 
• Wanted to start own magazine and move to New York 
• Rough trade - music magazine asked her to be the editor 
• Monthly 64 page
• Record company founded in 1976/7 about people coming together talking about records 
• Shops 
• Film bands playing in the shop and interview them 
• Start a new radio /podcast 
• Magazine - representing vibe of the shop 
• 5000 copies 
• 1000 budget 
• Looking at music magazines in London 
• Inject fun into music magazine scene 
• What if a magazine was a person - make it like a rough trade customer 
• Old magazine - people could afford to be fun - freedom 
• Bruce usher designer 
• Good to make plan - refer and keep track
• Issue every two and a half weeks
• Templates - 10 albums of month 
• Serious doesn’t look as enticing, Smiles 
• Horoscopes from bands
• Illustrate by Adam Hicton
• Agony aunt - Johnathan Richmond 
• Features building Up - structure 
• Brett Fandonbrooker
• Staff picks
• Tour documenting disposable cameras
• Art of musicians
• April 2017 - handed over to be guest edited by Mac DeMarco
• If you run out of budget just do everything yourself 
• Staff didn’t want magazine but then after a while, they started to like and contribute, involving them more.
• Made redundant August 29th
• Cancelled mag after issue 18
• Some things (mags) don’t last forever 

Life Tips

• Find out what are you really in to?
• What do you really want to do?
• Don’t worry about what hasn't been done before
• If you can’t do something get someone else to do it 
• Ask for help all the time
• Don’t worry too much about what you’re actually doing, just get on with it!
• Tire theory - Someone will want to help you more if they can see you having a go (like changing a tire)