CREATIVE REPORT
Building on our continued familiarisation with the creative industries and prompted by the need for even more engagement with professional contacts, we have been asked to seek out an industry practitioner or practice to base a report on.
The completed report should utilise our skills as both a creative and a researcher and make use of material drawn from at least one personal interview with an appropriate spokesperson to then culminate in an insightful overview of a contemporary industry figure or organisation. The interview can be carried out in person or via phone, Skype or email. Supporting sessions will offer guidance regarding the approaching and interviewing of subjects
We should aim to subsequently develop a report that is engaging in terms of both its style and content. The completed report should be submitted as a digital Issuu publication posted to your PPP blog and needs to communicate your interview subject's route into industry and identify where their creative practice is currently situated.
BRIEF INTERPRETATION
For this module, I am planning on contacting an array of design studios in Sheffield and making a publication or creative outcome of some kind on the opportunities they believe are available to young designers in the area.
I want to raise awareness of the opportunities in Sheffield and hopefully help boost business in the area.
On top of this one idea would be to send out a sheet/questionnaire to all the design agencies in Sheffield similar to the Hand written letter project by Craig Oldham, for them to fill in and return back to me which I can also put in the publication.
The studios I hope to get in touch with for a face to face interview are Peter & Paul, SidebySide and Tonik.
TONIK
'Tonik is a boutique graphic design agency based in Sheffield. We are a team of personable, down-to-earth designers and marketers. We know that every project is our opportunity to make our mark and win another exciting project, so we put everything into creating something special for every one of our clients. We’re building a reputation for characterful and distinctive design and we’ve even been featured in Design Week and bestseller, ‘How To Style Your Brand’. That makes us very proud.'
Tonik is a multidisciplinary studio who's portfolio includes an impressive array of design including typographic design, interior design, branding and design for screen.
Their work is exactly the style of work I hope to be producing in the future and their design process is extremely thorough, producing outcomes that are exactly what the client was after.
PETER & PAUL
'Our lifeblood is branding.
Branding for us starts way before the start: Working out who you are, what you’ve got to offer, who wants to consume it and applying all that thinking to the communication.
We've done it for people of all sizes, from the big and established to the young and ambitious. We've named the old school we live and work in, we're saving a local park, we've branded products and restaurants, events and buildings.
Whatever the size, the thinking remains: It's creative ideas with a smart strategy. Simple really.'
Branding is only one aspect of Peter & Paul's studio practice. They also specialize in pretty much every other aspect of Graphic design there is including print and editorial, design for screen and film / animation. Peter & Paul have an impressive portfolio of work with a range of distinct clients and innovative outcomes.
SIDEbySIDE
' Side by Side is a design studio specialising in identity and bespoke typography. We work across branding, advertising, interior design, packaging and digital products.
Founded by Oliver Booth & Dave Greasley, our approach is simple:
Listen / Understand / Think / Do.
We like to challenge the everyday and believe design should engage on both commercial and emotional levels. We don’t believe in account managers, we’d rather talk to you directly, ideally over a beer. We limit our number of clients (and beers) to ensure you get the best from us.
4 things we know:
1. There’s one perfect idea for everyone.
2. Curiosity leads to exciting things.
3. Originality is hard, but worth the search.
4. No-one ever rocked their industry by playing it safe.'
SidebySide studio is a multidisciplinary Studio set up by childhood friends Oliver Booth and Dave Greasley 4 years ago. Their portfolio boasts an impressive range of branding, packaging and interior design. At the moment it's just the two of them who work in the studio.
