OUGD502 - Studio Brief 01 - Studio 12, Buttercrumble, YCN and Thirsty Planet

Today we had a number of visiting professionals come to speak to us about their practice. Making notes on the key points they spoke about was a useful way to reflect on it after the talks had been completed. 

Studio 12

• music studio and photography studio
• aimed at disadvantaged people aged 16-30
• made to inspire young people
• appeals to people who are passionate about their communities
• involved with the British Art Show 8
• offer feedback on showreels and portfolios

Buttercrumble

• Graphic design and illustration studio 
• Aim to 'make people smile'
• Explained the importance of social enterprise through portfolio, networking and exposure
• Best to approach studios/professionals- personalise, contribute and excite
• When they stated they got roughly half their busy from social media, specifically instagram and twitter

YCN

• Curated creative network
• Based in Shoreditch
• Connects brands and creatives
• Stays out of the judgment for the YCN student briefs, leaves that to the brands
• Best approaches to competition breifs is to use multiple outcomes such as animated advert, packaging and posters etc. in your submission. 

Thirsty Planet

• Part of Harrogate Water company 
• Raised 2 million for charity
• Started in 2007
• Retails in shops such as Waitrose
• In partnership with Pumpaid 
• Had several rebrands over the recent years

Reflecting over the day of talks, I found them all inspiring but Buttercrumble's in particular. Their ethos of aiming to create design which makes them and others smile was simple and honest but was clear throughout all their design examples shown.