Tonight I finished watching the Helvetica Documentary; an insightful film into the resilliance of the famous typeface originally referred to as Neue Haas Grotesque.
It was incredible to see the vast amount of times that the typeface is used in everyday life. It wasn't until recently that I even really knew the significance of helvetica and where it could be found, so it came as a huge shock to me when I realised the true extent to which I had overlooked it. It truly has merged into the background of every day life, which is why the film was so insightful, bringing the typeface back to my attention.
It was also interesting to see the divided opinions designers shared on the type face with some who worshiped it while others loathed it.
The most interesting thing I found from the documentary is how Helvetica can create so many contrasting 'personalities' when put into context. In American Apparel it is credited to giving the brand it's 'cheeky' identity, however when used in the subway it creates order and aims to remain clear and informative.
Helvetica is versatile, simple and inviting which is why it has stood the test of time through many different movements and designers such as David Carson and the age of 'grunge', but love it or hate it, Helvetica is here to stay.
Watch the trailer here:
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