The initial email is very important when contacting professionals. They get constant emails all the time from students asking questions and asking for feedback so you need to make sure that your email is unique. A few tactics to try are:
- Make it personal by talking about a piece of their work that you like.
- (Butter them up)
- Detect their tone of voice by looking at the way the agency talk on their website, is it professional or relaxed?
- Tell them what you would gain from the interview and be full of fresh ideas.
- Give them a reason to reply to you.
- Make sure that all of your spelling and grammar is correct.
- Make the subject line of the email eye-catching.
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