YCN (You can now) is a curated creative network based in Shoreditch, East London who visited our studio this morning to discuss themselves and to give us more of an insight into what they do and who they are. This was an interesting talk as I had only recently become familiar with YCN through their Student Awards which some of us chose to take on this year.
They describe themselves as a curated creative network that do a range of things such as work alongside big brands but also source talent to help work with these brands and other clients that may need a specific kind of designer(s). Their aims are to nurture artists allowing them to develop their style, build trust, build networks, and help get client and contacts in touch with one another.
YCN work with a broad spectrum of brands which allows insight and intelligence to be shared amongst designers, building a network between designers and clients looking to work with designers and collaborators, helping source talent eg. companies or illustrators.
The Student awards began in 2001 and the deadline for this year's competition is midnight on the 23rd March.
Their advice for young designers getting involved in the competition to:
- Get your thinking down on paper.
- Do in-depth Market Research
- Research competitive brands in the market
- Make your findings broad, well displayed and succinct
- Approach the campaign in whatever way you feel fit. Think outside the box.
- go beyond what is asked, eg. create an app to go with it. Read the brief and look at what intended outcomes should be and could have the potential to become.
- Add weight to concept.
- Conduct Surveys.
A helpful pointer they gave was advising us to try things that aren't typically suggested on the brief but that can be a nice addition to the work submitted. This was giving context to the work itself, one person who won in a previous year added a mosquito net to a bottle of Fever tree tonic water to show that it was for a malaria charity and did an app as well. Thinking outside the box and creating work that the individual feels is appropriate to the brief is something they also suggested, rather than sticking so strictly to the brief, having their work in extra and possibly more appropriate formats was also advised.
Aside from the content of the presentation, the way the presentation was structured itself and the way the speaker approached it was something I picked up on as being something I should incorporate into my talks and get into the habit of doing. The slides contained little to no information meaning it was purely visual, keeping me engaged whilst he spoke along side it. Also the slides gave a sneak peak as to what he was going to discuss which was helpful.
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