OUGD502 - Studio Brief 03 - Life's a Pitch - Collective Presentation

For our Life's a Pitch presentation, Bethan, Anna, Lallie and I all decided to work together as we are already a close group of friends, meaning that the dynamic of the group would work really well. We also have a lot of similar interests as well as different interests which would make the outcome of the presentation more diverse. The outcome of the presentation was received with a lot of enthusiasm from the tutors. The feedback made us think about making this idea a reality. Below shows the presentation and the information that was presented:

NOT the Mary Berrys...

We are a collective of young female creatives specialising in graphic design (Lallie, Bethan, Anna and me) with an interest in a broad range of disciplines including fashion, textiles, architecture, photography, fine art and illustration. 

Through PPP we have found that we enjoy interviewing creatives and being inspired by the journeys they have had to get to where they are now. We are particularly interested in creating a platform which celebrates female creatives, particularly in this male dominated industry. Our aim is to even the playing field by providing another platform on which showcases female designers and creatives work by conducting a series of interviews. Due to the diversity of our interests within the collective, there will be a wide range of content spanning from music to architecture. 

 Through this we aim to empower and inspire young female creatives around the ages of 25 and under, starting out in the industry to pursue their dreams and push their practices. 

The nature of this project would also be beneficial to us as young designers at it opens up a lot of networking opportunities, getting our faces and names out there in the industry. 

To get their attention and combine our love of baking (hence the name) we will send sassy cakes to the women we want to interview like the ones below to also convey our attitude and the tone of voice of the blog. 

Once we have the content from the interviews we will write them up on the merry berries blog, labeling each one with relevant tags such as architecture, graphic design, fashion etc. so they are easy to search in the archive. There will be one new blog post a week (4 a month / 1 done by each of us) so the content will always have a fresh perspective as we all have different interests). Thanks to our backgrounds in graphic design it will provide a good opportunity to enhance or digital design skills and maybe provide a chance to learn coding. 

 We want to interview women from different disciplines including artists such as Peggy Gou (DJ), Ashly Darryl (Interior Designer), Hattie Stewart (Illustrator/Graphic Designer), Hettie Douglas (Artist), Amanda Levet (Architect) and so on.

Us blogging:

From the blogs we will create a bi-annual publication that cherry picks the best interviews from the blog. To save money we will get them printed locally at places like precision and footprint. Crowd funding could also help with the funding of the publication. The magazine /publication will also provide us with a good opportunity to develop our editorial skills. 

The tone of voice of our collective will be similar to Mushpit magazine with a playful and young attitude that doesn't take itself too seriously. As well as the blog and magazine we would have corresponding social media. 

The final GIF summed up the whole presentation and made it clear it was the end.
Although Lallie was ill on the day, the presentation went well and Beth, Anna and I explained everything we wanted to and could cover Lallie's slides. The feedback we received from everyone was so position they suggested we should actually go through with the idea. Other feedback we received was that we were covering a really important, current issue in a fun and engaging way. Although John said we should consider interviewing men also so not to seem sexist. It was also mentioned what a good idea it was to cover all aspects of design, not just graphic design.

Our tutors were impressed with us and the idea and have urged us to follow up on the proposal and make it a reality.