OUGD502 - Studio Brief 03 - The Brief

When being briefed on this new collaborative project, it was highlighted that the main aim was to encourage us to consider how a collective would work and could it actually inspire a real life collective?

The brief asked us to choose groups of people who we already worked really well with but also had different skill sets that may benefit us. In these groups, we would decide on what we would create as a collective which showed off our skills and got our names known in the creative community of Leeds and further afield potentially. As well as the concept, we'd have to identify practical considerations as if the concept would actually happen e.g. financial considerations or distribution.

Other things to remember: 

• What skills and services do you have to offer individually and as a group?
• Who is your target market?
• What form will your showcase take?
• What are your costs, charges and financial considerations?
• How will you structure your collective?
• Who will be responsible for what?
• How will you promote your showcase? To who? Using what media?
• Is it set in a physical location? then where?
• How will you manage communication through the group?

From looking at the brief in depth, I considered who I might want to work with. While working with people from other courses would give range to the work displayed by the collective, working with graphic designers would make more sense as the work would vary but also have some continuity. Discussions were had with some graphic designers on the course and a collective was formed between myself, Bethan Phillimore, Anna Bates and Arabella Serrels. We all like each others' work but also work really well with each other. Having an initial friendship with people helps in collaborative practice as you can have honest discussions. We also have similar interests when it comes to both design and life outside of university.