OUGD602 - Client Work - Poster for ProjectOn - Networking Event

At the iTunes assessment day I got talking to Lily, a fine art student from Oxford Brooks who had recently got funding for a networking event for young creatives in Oxford. After finding out I was a graphic designer she asked if I could redesign the poster for the event to which I agreed and she sent me some images and the information for the event. 

This was the original poster they were using - 'we like the trees but we got feedback from some people who said they wouldn't know what the event was, so we thought maybe an installation shot would give more away, would loove if you wanna go completely different and do some digital drawings or anything like that tho!' 

Original Poster

Shots of the space and previous images used

Image of the projection installation

After hearing the feedback Lily had recieved I decided to use a shot of the installation as the focal point of the poster because it looked really cool and made it a bit more clear what the event was about. Going for a more minimal look I reduced the point size of the information and used a clean, geometric sans serif font as to not distract from the image. As the event was called ProjectOn I had to play around with a few different ways of designing the header so it looked as if it was meant to be spelt that way as I got feedback that it looked like they'd spelt projection wrong. Below is the first draft of the poster I sent to Lily. 

Feedback: 'We looove your design! Big big fan, especially your text, we are now thinking we aren't so keen on our image tho haha could you change the background to this on (below) think it will go so much better with your text. Sorry for the faff! We really love it!'

I changed the image and also reduced the size of the O in projectOn because changing the colour did the same job as separating out the word and looked a lot sleeker. 

Feedback: omg looks greaaat! you da best gonna post it everywhereee thanks so much Beth xx 

This was a a really fun quick brief to do and I'm glad Lily liked the poster. We've planned to do a redesign for the next event which should allow me to play around more with the design. 

OUGD602 - iTunes - Interview Experience

On Monday I went down to London to an assessment day for Apple iTunes internship programme. The whole day was fun but also really challenging. The day started with a Q&A round with the hiring managers from each of the different departments at Apple such as music, the app store and iBooks. Each hiring manager told us a bit about the role and typical duties of the job. We then got the chance to ask questions about iTunes and the roles. After that we had quick fire 'speed dating' interviews where we had 5 minutes to meet the hiring managers for the roles we applied to and answer as many questions as possible. I had interviews with the design department and movies/film department. Afterwards we had a break for lunch and got to chat with the interns from previous years who had stayed on at iTunes. We then got tasked with doing a group project - to create a campaign that promotes pre existing apple products such as apps, music and books. I came up with the idea of creating a campaign that showcases products to do with promoting mindfulness called 'an apple a day'. The team agreed that it was a good idea so we went with it and created a short presentation on the target audience, background information, design choices such as typography and colour palette and products it would promote. We had 40 minutes to make the presentation and then had to present it to the entire group and the hiring managers. Our group's idea was completely different to the other groups which was positive and everyone seemed to like the idea and the name. We then took another break while they decided who to interview further and who would be sent home. Thankfully I was kept on to the second part of the afternoon where I had 2 further one on one interviews and a chat with the hiring team. I felt the interviews in the afternoon went well and I'm happy with how I came across and presented myself. I'll hear back this week whether I got the job or not but there were a lot of talented candidates and only 1 job for every 5 people so I'm not getting my hopes up. I'm proud that I got through to this stage as 2,000 people did the video interview for all the roles and only 50 people got asked to the assessment day. After getting cut further only 25 people have made it through to this stage so whatever the outcome I'm proud to say I got this far. 

OUGD602 - Portfolio for iTunes Interview

OUGD602 - iTunes - Preparing for Assessment Centre day

Following the success of my HireView online interview, I have been invited to an assessment day at iTunes, at their London headquarters. In preparation for this, I have researched the structure of the day and prepared myself for questions they may ask me. 

 'Think of a time' questions:

• Working towards deadlines
• High-pressure environment
• A time when you thought you were out of your depths - what you did to overcome it.
• Event - what you did - how it helped- results
• Tell us about a time when you had a really positive
• have scenarios in your head
• if there was a time you didn't have enough knowledge about a certain thing - learnt it yourself - using resources - youtube tutorials - ways of getting info

https://www.thebalance.com/what-is-the-star-interview-response-technique-2061629

OUGD602 - Portfolio Workshop - The Tetley

Today I went to the Tetley for Craft Studio's portfolio workshop. The event couldn't have come at a better time as I have an interview coming up for iTunes that specifies I must bring with me my most up to date portfolio and I only currently have a website. I was hoping to get some advice on the best way to lay out my work and how many annotations to put in the presentation and any other tips on the layout and flow. At the event, I got the chance to present my work to 2 designers, Chris and Dan. 

Dan gave me some great advice on how I should lay out my portfolio and also how to bookend the slides with an opening and finishing slide. He then suggested using the same flow and layout across each of the different projects for continuity. He also showed me a few good examples of previous designers portfolios that he thought were well executed. 

When it came to talking him through my portfolio, he said to make sure not to go through the work too quickly and not just assume that because you're presenting to designers they automatically know your design decisions. This may be your 20th time looking and talking about the work however to the person you're talking through it, this is their first time ever seeing it or hearing about the brief so taking it all in takes a lot longer and every design decision still needs to be explained clearly. 

He said that all my work was neatly presented and looked really professional and that the way I talked through the work gave off the impression that I took pride in what I'd produced and that it really shone through.

We then swapped around and I showed my portfolio to Chris. He found my Danny DeVito publication really funny and said it was a great way to start the portfolio because it broke the ice, allowed my personality to shine through and would be really memorable to employers, helping me stand out against other applicants. He also said that the way I spoke through each project was really good as I was very clear and concise, covering what the project was, the challenges the brief presented and how and why I responded to it in the way that I did. He said my portfolio was really good but if possible I should break up the illustration a bit with more 'design' work as my HUB project was really good but at the moment it's like a stand-alone piece. He said not to worry that my work was not very digital because most of the time employers are looking for bright, enthusiastic ideas people because at the end of the day they already have 1000's of employees who can make an app better than you can.  

The workshop was a fantastic opportunity to have a practice run talking through my work with designers who had never seen it before and also made me realise which images I'd missed out and needed to include in the presentation such as full views of the BEAR cards and the Danny DeVito book as a concertina. When I get to my competition entry slides I should introduce them as the winning entry as both designers asked how I'd got on in the competition. Overall it was a really beneficial experience and I now feel really prepared for my upcoming interview. 

OUGD602 - iTunes - Preparing for Digital Interview

After receiving an email from Apple following my application for their internship programme, they have invited me to do a digital interview with HireView. Therefore in preparation for this I have spent the weekend preparing answers for questions they are likely to ask me as well as familiarising myself with their company goals. 

Companies Goals:

• Enrich Lives
• Help dreamers become doers
• Help passion expand human potential
• Do the best work of our lives
• Give more than we take (from the planet and to the person beside us)
• Be environmentally friendly
• Be a nice person
• Everyone is welcome. Everyone.
• Draw strengths from our differences (be diverse)
• From backgrounds and perspectives
• Open to collaboration and debate
• Redefining expectations (first for ourselves then the world)
• A little crazy
• Good isn't "good enough"
• What we do says who we are
• We find the courage: to try and to fail, to learn and to grow.
• Always trying to figure out whats next
• Always trying to imagine the unimaginable
• (And do it all again tomorrow)
• At our core:
• We believe our soul is our people.
• People who recognise themselves in each other
• People who shine a spotlight only to stand outside it
• People who work to leave this world better than they found it. 
• People who live to enrich lives.

Tell me about yourself

• I'm Beth, I'm 21 and I'm currently in my final year of studying Graphic Design at Leeds Arts University, formerly Leeds College of Art.
• I first heard about Graphic Design when I was in sixth form when I did work experience at local Graphic Design studio called Grafica. I'd never done graphic design before but have always been super interested in Art and design, taking fine art and textiles as my A-level subjects.
• But only actually found out it was something I'd be interested in pursuing as a career when I did a foundation course after finishing my A-levels at Chesterfield college. After trying out all the different disciplines for the first semester I did a week in visual communication where I first started to learn about all the different areas you could go into as  graphic designer and all of the different jobs as I knew I wanted to do something creative but had never actually considered Graphic design or understood the different areas it encompassed like packaging, editorial and digital.
• Many poeple on my course had a few years of experience under their belts already so I felt like I was under a bit of a disadvantage not being a pro at illustrator or indesign or knowing what a sans serif was but I was surprised how quickly I picked everything up, learning about design principles, terminology and how to use the programmes.
• Since then I've fully found my passion for the discipline and have been successfully entered and been featured in a number of design competitons incuding last years YCN awards and also winning my category for the PEnguin random house design awards. as something 

Why should we hire you?

• The first reason I believe I'd make a good candidate for the role is because a lot of your core values align with my own. I'm passionate about leaving the world in a better place than we found it and believe design will be a massive factor in achieving that and also I feel like we're entering an exciting age that's starting to dispell inequalities such as racism and gender disparity through brand values as well within the creative industries which is something Apple has been achieving for a long time so I'd passionately advocate and showcase this belief through my work knowing that Apple is at the forefront of this movement.
• A second reason is I'm an extremely hard worker and wouldn't waste an opportunity like this if it was given to me. I understand I'm still young and only just starting my career in the industry so know I have a lot to learn and will work tirelessly to improve my skillsets and grow as a designer using apple as the incubator.
• The third reason is I've already proved to myself I can do this. WOrking at PEnguin I took on board feedback, had a keen awareness of current design trends, answered briefs in a way that meant the outcomes were successful and received well.

What are your greatest strengths? 

• Super organised. I LOVE lists. Make at least 3 lists a day because they help me visualise time management and not forget anything
• Time management 

• Proactive and Resourceful, One of my favourite quotes I always think of is: Shitty situations inspire brilliant solutions. Which is something I find myself doing a lot I can always find a way out of a potentially stressful or annoying situation by thinking of innovative ways to get around it on the spot.
   
• Getting stuck into group work but also encouraging more shy members of the team to get stuck in.
• Working hard and applying myself to any task even if that means learning a new skill. Can do attitude.
• Learning new things quickly 

What is your biggest weakness?

• I'm a  huge perfectionist and feel like if I haven't done my absolute best or something or it doesn't go as well as I'd like it to, I'll really put myself down for it and be really hard on myself knowing I could have done better. 
• This can mean that I can spend forever tweaking things and not knowing when to let them go because I feel like I can always do more and nothing is ever completely finished meaning it can have an impact on my time management as it's hard to juggle different projects when you think you could be working on and improving something else.

Why do you want to work here?

The first reason I believe I'd make a good candidate for the role is because a lot of your core values align with my own. I'm passionate about leaving the world in a better place than we found it and believe design will be a massive factor in achieving that and also I feel like we're entering an exciting age that's starting to dispell inequalities such as racism and gender disparity through brand values as well within the creative industries which is something Apple has been achieving for a long time so I'd passionately advocate and showcase this belief through my work knowing that Apple is at the forefront of this movement. 

• Having grown up with Apple since being about 12 it is a brand that has just become integrated into my everyday life and it's not only the products that I love but the lifestyle and almost community it makes you feel a part of. I clearly remember getting my first ipod and even the ad campaign that was out at the time and it's that feeling of joy and memorability that I'd love to be a part of and add to.
• Because I know you're very passionate about global issues and the environment and being diverse and inclusive and these are values that align very strongly with my own and I feel like I'd be a passionate advocate in contributing towards this growth and way of thinking and designing.
• I feel like apple would be an amaxing start to my career in the industry and feel like there'd be no better place to start learning new skills and working alongside undoubtedly some of the best art directors and senior designers in the country. 

What is your biggest accomplishment?

• Deffinintely winning the design awards for penguin.
• Then working there and getting a book published

Difficult problem you had to resolve

• Public Speaking in front of a big class of the year below

Where do you see yourself in 5 years time?

• In a more senior role as a designer whether that be at Apple or as an in house designer at other exciting companies such as adidas or puma or facebook or working in big multidisciplinary design studios such as Pentagram.
• I would love to travel the world to work visiting different cities like LA, New York, HongKong to gather research and inspiration, increasing cultural awareness and diversity.
• But wherever it is it would definitely be in an exciting studio environment working with other creatives.

What are your hobbies?

• I love the outdoors so hiking, walking and going on bike rides, originally from the peak district and live on the Chatsworth estate.
• I enjoy visiting new cities and exploring them, going to art galleries and immersing myself in the culture so recently I've been to Berlin, Barcelona and Budapest and am going to New York in a few months after winning a competition with my boyfriend to promote the new social banking app circle.
• I love going skiing. I've been skiing since I was 4 so have travelled all over Europe doing that with my family so love mountains and the Alps. 
• Recently really got into cooking because my flatmate is big into cooking and has been showing me the ropes so been doing a lot of cooking recently rather than just going for easy options like pizza and pasta

Recording the answers

Another aspect of the preparation for this interview has been to record myself answering the questions and watching them back to pick up on any bad habits I am doing such as playing with my hair, not looking at the camera and waving my hands around. 

Doing this has also allowed me to see how long answering each of the questions out loud takes, noticing parts that could potentially be cut out so I can answer it within the time given.

OUGD602 - Advice - LinkedIn Conversation with Will

Following the talk with Will and Shanice from the elephant room, I had a chat with Will afterwards about ethical advertising agencies in London and which ones he would suggest looking into. I also mentioned how I was waiting to hear back from Apple for an interview. Therefore when apple emailed me back I messaged Will for some advice on what I could do before the interview. 

Linked InConversation:

OUGD602 - Creative Convos - Pop Up Agency Abraham Asefaw

• The Pop - Up Agency answer briefs in less than 48 hours
• They have no roles within the studio, they each share tasks equally
• They started out with 15 clients across 15 countries
• When they first began they had a naive and stubborn mentality
• Split the cost you give to your client 33% for salary, 33% for expenses and 33% on savings
• Don't undercharge! Factor in sales, development, execute
• Find a mentor for guidance
• Revisit your own personal goals and expectations regularly
• Use the same process for generating ideas
• First, empty the mind of the most obvious responses
• Next, in a group, write down an idea on a piece of paper each
• Move the paper around and add more to the idea at least 3 times
• Then put on a scale of how easy to execute it is (expenses, skills) and how effective/impactful it would be. 

OUGD602 - Creative Convos - The Elephant Room

Today we had an amazing talk from Shanice Mears (Co-founder and head of talent) and Will De Groot (Co-founder and cultural strategist) of the Elephant Room, A creatively conscious and diverse advertising agency from London. 

The Elephant Room

• Been running for 1 year
• Clients include Dyson, D&AD and Wileyfox
• Have a female Creative director which is rare for the industry called Katy. 
• Everyone has their own job titles but share roles and get stuck in where possible.
• Connects creative industries to the world of advertising
• Sources talent, scouts creatives. 
• Go through projects and portfolios and offer advice. 
• Try to be the opposite of how current advertising agencies are: diverse, inclusive, encouraging to younger people making their way into the industry. 
• Get real insight into Culture and how things should be. 
• Hold talent days where you can meet people and show your portfolio to them.
• Do callouts for job opportunities. 

Shanice

• Got introduced to the world of advertising through Digify a creative agency that introduces creatives to advertising
• Worked at an advertising agency called Iris
• Brand manager for a magazine (passion project outside of day job)
• Wanted her day job to give her the same buzz and passion and her other projects
• Goes through projects and portfolios and gives advice to creatives
• 'She says' - an organisation for women in advertising. 
• Rudolf is a girl (I am reindeer) Awards where 12 women are picked who are making an impact in the creative industries for the better

Will

• Grew up in both York and Japan
• Studied English Lit at Brighton and graduated in 2010 (when there was a recession) 
• Travelled to Japan for a few years after uni 
• Worked in Media in London doing PR
• Did a few unpaid internships
• Worked as an intern for a channel 4 show called Top Boy for 2 weeks which then progressed to 3 months, then 2 years.
• Worked at a brand consultancy called Flamingo - do work for Adidas, Lego etc. and fly you out to different countries to do audience research, loads of incredible opportunities.
• Writer on the side signed to an agency.

Advice

• You're not going to find an agency straight away and it be "the one"
• It's not all about experience it's about potential
• If you feel like you're a 'creative director' own it! Tell people
• Find the role that's right for you and don't be afraid to move around
• Be multifaceted 
• The best creatives are the most stimulating ones who have interests and projects outside of 'work'
• Make connections with everyone and keep them in mind for future projects.
• Collaborate with as many people as you can.
• Show all your projects even smaller ones as they can be the most interesting!
• Don't settle for being mediocre. Constantly progress and get better!
• Calculate the value of different work opportunities. Not money. Is it better to do a smaller more meaningful project and meeting the top dogs than getting paid for a mundane dead-end job?
• Try different things and experiment.
• Call people out on problematic opinions
• Never assume your audeince is stupid
• Try to find a creative mentor, someone you can catch up with for advice
• Don't limit yourself by thinking that there is only one creative role for you
• Hard work does pay off
• Don't undervalue your work - charge at least London living wage considering time, the idea, travel, progression.
• Nag people for internships because if you nag it shows you're passionate and really want to work there. They're the poeple you want. 
• Make dry briefs interesting

Keep in Mind

• Koby Martin sent a logo concept to Tiny Tempa's record label and now he's the head in-house designer
• A lot of people in the advertising industry lack compassion 
• Today's audience is the most empowered its ever been with the internet social media playing a huge role
• Massive Fails include H&M 'coolest monkey', Pepsi 'join the conversation', London 'We need you alive'
• Lots of big advertising agencies are behind on this eg. Saatchi and Saatchi
• Expectations on brands have never been higher

People to look up

• 'Bored' Post by Will
• Sereena Abbassi, head of culture at Saatchi 
• Sulaiman Khan - Creatives with disabilities
• Andre Chaves - Connects poeple from around the world to work on a brief
• @Mamamanuz - Digital Artist (19yrs)
• @KiranGidda - Photographer (19yrs)
• @India Harris - Worked at Puma
• Puma - Super into culture, hiphop, art, NYC
• Koby Martin
• Leon Carlton 
• Abbie May

Things to look up

• She says - Women in advertising 
• I am Reindeer

Platforms for Internships

• Social Stix
• YCC
• Mad Land 
• Other Box
• The Dots
• Exposure - Scout clued up people to find behind the scenes info
• Liberty - opportunities for young people
• C4 Creative - workshops and events
• Young progress makers
• Creative Access
• Arts Jobs
• Hiive

Good Advertising Agencies 

• BBH - have a good work experience internship programme and give jobs at the end
• Sunshine - Youth focussed
• Adam + Eve
• Ogilvy 
• Grey London
• Super Imposed (smaller agency)
• Elephant Room (email Will)