OUGD602 - Creative Convos - Pop Up Agency Abraham Asefaw

• The Pop - Up Agency answer briefs in less than 48 hours
• They have no roles within the studio, they each share tasks equally
• They started out with 15 clients across 15 countries
• When they first began they had a naive and stubborn mentality
• Split the cost you give to your client 33% for salary, 33% for expenses and 33% on savings
• Don't undercharge! Factor in sales, development, execute
• Find a mentor for guidance
• Revisit your own personal goals and expectations regularly
• Use the same process for generating ideas
• First, empty the mind of the most obvious responses
• Next, in a group, write down an idea on a piece of paper each
• Move the paper around and add more to the idea at least 3 times
• Then put on a scale of how easy to execute it is (expenses, skills) and how effective/impactful it would be.