OUGD602 - End of Module Evaluation

This year my main goal for PPP was to have a job lined up for after I'd finished uni. After reading countless articles online and in design magazines and hearing countless stories from creatives about trying to break into the industry I knew it would be difficult and I wasn't getting my hopes up.

After growing up and living in the countryside for 15 years it has always been my goal to move down to London after graduating from uni, and after living and working there for a month in the summer it only made me more determined to find a job and make it work. I knew I wouldn't be able to afford an unpaid internship as I don't have any friends or family living in London who's house I could crash at for 2/3 weeks, therefore the only choice I had was to find paid work because moving back home to the middle of nowhere wasn't an option. 

After getting the initial email about the iTunes internship I knew it was an extremely long shot and the probability of getting the position was 1 in thousands but I knew I would kick myself if I didn't at least apply. For every stage of the application process, I made sure I was fully prepared and did everything possible to make sure I'd given it my best shot. For the initial application, I sought advice from Sue, the careers advisor, before the online interview I got advice from Will at the Elephant room and fully prepared an elevator pitch of what I would answer for every potential question. For the actual assessment day I'd made sure I'd prepped myself well for anything they could throw at me as well as attending a portfolio workshop to make sure my work would be presented as professionally as possible. For an opportunity this big, preparation is key and I was leaving nothing to chance and astonishingly everything paid off and I got offered the position. 

The way the programme has been run this year has prepared me for the industry far more than I was ever expecting. Without building a professional looking website and putting together a strong CV and Cover letter there is no way I would have been in with a chance of getting offered the job at Apple. Our engagement with the industry has built my confidence in talking to professionals and growing my network of people I can go to for mentorship and advice. 

I've tried to visit more design conferences this year but went to the ones that actually interested me rather than for the sake of 'PPP' and this has provided me with a breadth of knowledge and advice I wouldn't have otherwise found. 

I start my new position at iTunes on the 25th of June and I'm extremely grateful to have been given this opportunity, as it is something thousands of students in the same position as me would kill for a chance to do, therefore I plan on making the absolute most of every second and definitely will not take for granted this amazing chance I have been given. 

OUGD602 - Self Branding - Finished Collateral

As I am a multidisciplinary designer my work features a range of different styles and I enjoy experimenting with a number of different processes. Therefore I wanted my branding to be sleek and minimal, acting as a blank canvas to let my work do the talking.

In keeping with the bright, white and minimalist theme of my website and CV, my business cards act as an invitation to be doodled on and customised. Featuring only crop marks, a colour bar and registration marks, the blank space in the middle mean I could potentially make every card unique by adding additional decoration such as stickers or a hand-drawn illustration.

The font used is Houschka, a clean and legible modern sans serif typeface which shares the humanist qualities of Gill Sans and Johnston but retains a uniquely charming character of its own. The monolinear structure, rounded corners and rolling curves give Houschka a soft and friendly appearance, which will hopefully make me come across as an approachable designer and collaborator.

The same clean, minimal style can be found on my website which also uses the font Houschka throughout for continuity. Descriptions and headings are cut down to the bare essentials to make the browsing experience less cluttered.

The images on my website are all professionally taken and feature a carefully selected range of shots to showcase the projects in a clean and clear way.

My other forms of social media such as LinkedIn and Behance also flow seamlessly together with my branding by featuring the same icon and work as Instagram.

My LinkedIn page is slightly different, featuring a picture of my face as the icon, as this creates a more trustworthy account and enables visitors to put a name to the face.

My design Instagram account features a structured grid consisting of 3 related posts in a row to make the feed look neater and to showcase different aspects of the project simultaneously.

The icon at the top matches my buisness card by featuring a registration mark symbol.

OUGD602 - Self Branding - Design Development

As a designer, I feel my style is very varied but I haven't quite yet found my niche. This is why on my business card and visual identity I want it to be quite neutral, open to interpretation and not limited to the work I produce. However, a completely different angle could be to make something that is fun and interesting and that you would want to pick up as a visitor at the end of year show.

Inspiration and ideas for a business card and self-branding:

One thing I would say is that I am very hard working and a perfectionist, always putting my all into everything I do, trying to push myself and achieve the best standard I possibly can. At the same time, however, I do enjoy playing around with my work and believe play is an important aspect of design because you need to allow yourself time off for inspiration to come your way. This is why one idea for my business card was to have the quote 'Work hard, play hard on the reverse.' It's a fun, well-known slogan setting the tone that I don't take myself too seriously, but also subtly conveys the message of my values and what I stand for. 

Fun concept for the design:

I've worked a lot with duotone images this year so thought it reflected my work well to use this style as part of the design. A Renaissance painting depicting a dancing party scene I felt fit the quote well and was quirky and playful.

A more neutral concept I thought was to set out the back of the business card as a blank page with just crop marks, registration marks and a colour bar. One thing that is consistent about my practice is that I'm a graphic design, therefore, this could symbolise a blank new strart for fresh projects with the possibility to design anything on top. 

The crop marks could also work well as a symbol for my design accounts Instagram icon as at the moment it is an illustration of a mouth with braces. 

OUGD602 - PPP Presentation

OUGD602 - PPP Presentation Notes

When it comes to presentations I get extremely nervous beforehand, therefore, I find it extremely useful to practice multiple times beforehand to not only ensure I know exactly what I'm talking about but to also make sure I'm within the time frame as usually, it tends to go a lot slower than you think. I practised the presentation at least 4 times before the real thing to ensure it was around the 10min mark. 

Notes:

Slide 1

- Introduction to my personal practice 

Slide 2 

- Talk about Design Manchester and Glug - engagement with industry 

Slide 3 

- Integrate advice from Emily Forgot with my aims for this year

Slide 4

- Showcase the style I've developed in Level 4 and 5

- Talk about how I'm trying to get away from it

Slide 5

- Portfolio workshop at craft agency and the advice they gave me

Slide 6

- Showcase the work I am fond of from other designers and what I'm aspiring for my work to be like. 

Slide 7

- Show the work I have completed this year to prove how I've moved away from illustration in Level 6

- Talk about how I aim to continue my practice

Slide 8

- Introduction to professional practice and engagement with industry 

Slide 9

- Talk about experience working at Penguin over the summer

Slide 10

- Show the range of book covers I worked on

Slide 11

- Show the other sorts of briefs I worked on 

Slide 12

- Talk about involvement on Roger McGough 80

Slide 13

- First experience showing my work in a porfolio at branding agency William Murray Hamm

- Missed their email for about 3 weeks because they'd messaged me on LinkedIn and I wasn't very active

Slide 14

- Joined LinkedIn to ensure I wouldn't miss anymore opportunities and to engage myself more with the creative industries

Slide 15

- Email from University for iTunes internship 

Slide 16 

- Updating website, CV and Instagram to create a more professional application 

Slide 17 

- HireView interview practice. Recording yourself beforehand is a good tip to practice speaking to a camera and noticing any bad habits you may have. 

Slide 18

- Assessment day in London, talk about the process 

Slide 19

- Talk about the structure of the day 

Slide 20

- Talk about waiting for the results

Slide 21

- Getting the call, starting on the 25th June

Slide 22

- Going to New York in June so planning on contacting some studios for a studio visit such as Ro and Co. 

Slide 23

- Any questions? 

Evaluation 

Overall I'm pleased with how the presentation went. I remembered everything that I wanted to say and didn't let my nerves get the better of me. I also managed to finish just within the time at 9 mins 30 seconds which means my practice paid off. 

OUGD602 - Glug Event - Ey up Glug Vs Ladies Wine & Design

Glug HQ's Malin Persson

Olivia Downing

• 'How to get lucky' - Sick of people telling her she's lucky to have her job even though shes put in a lot of hard work to get there herself. 
• She became a copywriter at an advertising agency as a day job
• #schoolofthought graduate programme. 
• As long as you build on your own experiences and put the graft in anyone can be 'lucky' 
• Find that time of the day to dedicate to your own projects and do your own thing
• Relate to lots of different people in a very short space of time - element of empathy - our words are less important than our abilities to relate. 
• There is somebody on the receiving end of your work. Knowing this makes you better. 
•  Ask yourself what is the worst thing that could happen - fight the fear and do it anyway! 
• Do more things on your own - the more things you do by yourself the more opportunities you open yourself up to because you have to make friends and speak to new people.
• It's not all roses all the time, people do have wobbles.Take the time to look after yourself and then get back into it. 
• Don't wait for the change - be it. 
• When you enter the industry you find out lots of facts 
• The industry has moved on but the statistics remain the same, all the panels are the same and nobody is doing anything. 
• Wasn't seeing the results she was expecting to in the creative industry so set up CIA - Chicks in Advertising, a group of women who talk about their experiences of being a woman in the creative industries
• Chicks in advertising Student Busary - Helps female creatives with travel costs after university going to interviews etc.
• If you have an idea for something that could be a big thing then DO IT! You never know whats going to take off. 

Marlin

• 27 years old from Sweden, works for Glug
• If you want a job, do your homework
• We're a man made industry
• Make sure you realise that if you have a bad situation at work
• 'Oh shit' moments are your intuition telling you something isn't right and you need to listen to your gut instinct. 
• Be interested rather than be interesting
• You don't need an elevator pitch, you need to be a good listener
• Work on your own dreams, or find one you want to adopt 
• Do your research and find what makes you stick and where you draw your line.
• Type in the job titles you're interested into linkedIn, stalk the people and see how they got to that point. 
• You need to figure out the commercial ladder if you want to climb it. Why did the client choose the other pitch? 
• Everyone is looking for maximum profitability. 
• You can look at the competition and what the stakeholders are doing - if you figure that out you'll be in an irreplaceable position. 
• Dare to ask about business, dare to ask about money and talk about money. 
• Talk about projects you're not involved in
• Dare to be seen as serious. Climb the ladder, be ambitious
• All the jargons you hear, google and figure out. 
• Knowledge is power. Ask your pals.
• Confidence in knowing what's going on gives you the confidence to ask for pay rises etc. 
• Give people an opportunity to place you into context and where you want to be so you need to leave a trail to be relevant in peoples minds. 
• If people around you know what you're opting for and aiming towards if they hear those opportunities arise they will put you forward. If they don't know about it they will never suggest you for the interview.
• A job is like a gym membership. You need to show up, do more and do it today. Figure out a routine and change it every now and again. 
• Perseverance and stick to it. 
• The robots are coming and it's going to be amaing. We don't have to be worried in the creative industry because we are practising emotional problem solving every day. We are practicing being human and bringing the human factor into whatever we do so whatever jobs that can be automated arent really that exciting anyway.
• But unless you start being aware of them and get to know them now they're gonna start getting more and more complicated, get to know these things and you'll be less scared by all the media propaganda etc. 
• The future is freelance. 
• Stay relevant.

Cari

• Part-time marketing manager from team cooper in Sheffield and full-time mum
• Flexible working 
• Flexibility is the future 
• Account executive at an Agency in Sheffield was really good at it and loved the work
• Then had a baby, got peed and pooped on and was off work for months then expected to get back to it. 
• At 11 months old she went back to work at the agency for 4 days a week
• He cried every day she left him at nursery
• She picked up the lions share of the work while her husband was at work 
• Then had another baby which made it twice as hard
• She was dropping the ball all of the time, she couldn't make meetings because she was dropping the kids off at nursey and she just lost all confidence in what she did and didn't feel like she could do it anymore, she didn't feel like she was doing a good job at home or doign a good job at work and she became a statistic.
• 43% of qualified women leave their careers when they have a family
• THAT'S SHIT
• That shouldn't happen. If someone doesn't do something about this we're going to still be having these conversations about gender ineuality, about 'the confidence gap'
• Nothings going to change for the next 50 years 
• That's why flexibility is the future. 
• She went back to stay at home with her kids but after 6 months she was tearing her hair out and was itching to get back to work.
• It's ok that being at home with 2 kids isn't enough. She wanted more from life and didn't want to put her career on hold.
• So she did some freelancing, picked up a few clients here and there.
• Then she found a job that was both part-time and flexible and they called out for women who perhaps had been on maternity and were looking to get back into work.
• That's really progressive and doesn't happen very often. That was team Cooper.
• But it's not just for mums. She felt like she is much more productive when she has control over her day. It doesn't matter where she is, she doesn't have to be in front of her allocated desk everyday so that she can get her job done.
• She can be at home, she can drop her kids off at school, she can then go into the office if she wants to, or a coffee shop...wherever she's feeling most productive. As long as the job gets done it doesn't matter. 
• 72% of global businesses reported increased productivity when they offered flexible working. 
• You can't argue with that.
• It's about attracting talent. 
• We all want it but we don't have it and if we did have it, it could take us on a journey to a better place. 76% of employers saw increased staff retention. 
• She's really happy where she is now. She can manage her own diary and has a balance between family and her career. She doesn't have to choose. 
• It's about reaching out and having a network of people.
• If CIA was around when she was having kids maybe things would be a little different. 
• She couldn't see anyone in her position when she was going through having to make these difficult decisions and hapily balancing family life and work.
• You can't be who you can't see. If you surround yourselves with people who are in the same position and have a network you might be able to talk each other round and talk about it. 
• She's in a WhatsApp group with 27 women who look out for each other, look out for opportunities for each other and support each other. 
• As long as you have people in your network who you can talk to it really helps. 
• Talk about how you're feeling. Go to your bosses with the stats and the productivity and take that to the table and talk about it. 
• Can we have it all? If we really want it. Yes we can. 
• Companies that offer flexible working will be the ones that reap the benefits. 

Ellen Ling 

• Copy writer
• Worked on Pepsi Ad, Simply Be - Rules ReWritten
• Worked at D&AD in the New Blood Awards Section 
• Commercial Creativity Industry 
• Joined the D&AD content team 
• What makes a winning piece of work? 
• What do you think the gaps in the industry are?
• What would you want to see in a CV? 
• Applied to a copywriting job at LOVE
• Design, advertising, packaging design, 3D
• Roses without the prick - Fun Copy
• Survive your experiences 
• Hungry talent meets starving industry 
• You are that fresh perspective and that thing that they don't know about yet
• All the things that they have learnt over time that the more you know the less you know
• Disrupt the system 
• Studios need a jolt of energry from students to break up the stuffy routine
• Need people to come in and shake it up  
• The industry should be built on exchange
• Intern article - If you're not hearing different opinions it should be alarm bells you're hearing instead
• Not a box-ticking exercise it's in your interests to have different people around you with different opinions 
• If no ones challenging you what the fuck are you learning 
• Ego gets in the way
• Diversity in terms of culture, background and dicipline. 
• Royally fuck it up and think your way out of it - don't blame the brief
• Without clients and their problems we have nothing
• I can't be a novelist so don't give me a blank page. I need some kind of stimulus, a problem to solve that your brain can get around
• Problem-solving - everything we do in the creative industries is about solving problems
• Find your gut instinct for what the solution is.
• Build up gut instinct and be a detective.
• You can so easily be mediocre and be like 'that will do'/that makes sense/that's sensible/the client wants this/we'll give it to them. But it's hard to be like this is the right answer, I worked fucking hard for that. I did the groundwork and this is it. 
• Because you'd done the detective work and knew this is the right answer you can argue your point more efficiently and convince others. 
• This is where award-winning amazing work happens when you've got ideas from fully doing the research. 
• That's your job. 
• Work out who you are and be that. Your feelings, your opinions, your perspective on things is all that you have. It's what you can bring to the table and the brief. Personal interpretation of things, your craft, your experience of the culture. There's no point wasting time being someone else. 
• Don't grow a wishbone where your backbone should be. 'I really hope I get that job, I really hope the client likes it.' You have to go out and have conversations with people and make your path. 
• If 2 people are in a room having a conversation and your name comes up, what is the 1 word that you'd want them both to describe you as? Live up to that and be that.
• Be a genuine person that people will come back to time and time again.
• What's the box you want to be in? How do you want people to see you? 
• Be less credited on something way better. 
• Doesn't matter if your name was on it or not - who gives a shit? Care about making something that's amazing. 
• Be the dumbest person in the room. Be a good listener and learn something new. You learn nothing when you try to pretend you know everything. 
• Be honest. There are enough egos in the industry. If you don't know something, ask about it. It's good to ask questions - be confident to ask questions and you'll be much more enriched. Who gives a shit if you know everything? Nobody knows everything. Ask someone and you will learn so much more.

OUGD602 - Client Work - Poster for ProjectOn - Networking Event

At the iTunes assessment day I got talking to Lily, a fine art student from Oxford Brooks who had recently got funding for a networking event for young creatives in Oxford. After finding out I was a graphic designer she asked if I could redesign the poster for the event to which I agreed and she sent me some images and the information for the event. 

This was the original poster they were using - 'we like the trees but we got feedback from some people who said they wouldn't know what the event was, so we thought maybe an installation shot would give more away, would loove if you wanna go completely different and do some digital drawings or anything like that tho!' 

Original Poster

Shots of the space and previous images used

Image of the projection installation

After hearing the feedback Lily had recieved I decided to use a shot of the installation as the focal point of the poster because it looked really cool and made it a bit more clear what the event was about. Going for a more minimal look I reduced the point size of the information and used a clean, geometric sans serif font as to not distract from the image. As the event was called ProjectOn I had to play around with a few different ways of designing the header so it looked as if it was meant to be spelt that way as I got feedback that it looked like they'd spelt projection wrong. Below is the first draft of the poster I sent to Lily. 

Feedback: 'We looove your design! Big big fan, especially your text, we are now thinking we aren't so keen on our image tho haha could you change the background to this on (below) think it will go so much better with your text. Sorry for the faff! We really love it!'

I changed the image and also reduced the size of the O in projectOn because changing the colour did the same job as separating out the word and looked a lot sleeker. 

Feedback: omg looks greaaat! you da best gonna post it everywhereee thanks so much Beth xx 

This was a a really fun quick brief to do and I'm glad Lily liked the poster. We've planned to do a redesign for the next event which should allow me to play around more with the design. 

OUGD602 - iTunes - Interview Experience

On Monday I went down to London to an assessment day for Apple iTunes internship programme. The whole day was fun but also really challenging. The day started with a Q&A round with the hiring managers from each of the different departments at Apple such as music, the app store and iBooks. Each hiring manager told us a bit about the role and typical duties of the job. We then got the chance to ask questions about iTunes and the roles. After that we had quick fire 'speed dating' interviews where we had 5 minutes to meet the hiring managers for the roles we applied to and answer as many questions as possible. I had interviews with the design department and movies/film department. Afterwards we had a break for lunch and got to chat with the interns from previous years who had stayed on at iTunes. We then got tasked with doing a group project - to create a campaign that promotes pre existing apple products such as apps, music and books. I came up with the idea of creating a campaign that showcases products to do with promoting mindfulness called 'an apple a day'. The team agreed that it was a good idea so we went with it and created a short presentation on the target audience, background information, design choices such as typography and colour palette and products it would promote. We had 40 minutes to make the presentation and then had to present it to the entire group and the hiring managers. Our group's idea was completely different to the other groups which was positive and everyone seemed to like the idea and the name. We then took another break while they decided who to interview further and who would be sent home. Thankfully I was kept on to the second part of the afternoon where I had 2 further one on one interviews and a chat with the hiring team. I felt the interviews in the afternoon went well and I'm happy with how I came across and presented myself. I'll hear back this week whether I got the job or not but there were a lot of talented candidates and only 1 job for every 5 people so I'm not getting my hopes up. I'm proud that I got through to this stage as 2,000 people did the video interview for all the roles and only 50 people got asked to the assessment day. After getting cut further only 25 people have made it through to this stage so whatever the outcome I'm proud to say I got this far. 

OUGD602 - Portfolio for iTunes Interview

OUGD602 - iTunes - Preparing for Assessment Centre day

Following the success of my HireView online interview, I have been invited to an assessment day at iTunes, at their London headquarters. In preparation for this, I have researched the structure of the day and prepared myself for questions they may ask me. 

 'Think of a time' questions:

• Working towards deadlines
• High-pressure environment
• A time when you thought you were out of your depths - what you did to overcome it.
• Event - what you did - how it helped- results
• Tell us about a time when you had a really positive
• have scenarios in your head
• if there was a time you didn't have enough knowledge about a certain thing - learnt it yourself - using resources - youtube tutorials - ways of getting info

https://www.thebalance.com/what-is-the-star-interview-response-technique-2061629

OUGD602 - Portfolio Workshop - The Tetley

Today I went to the Tetley for Craft Studio's portfolio workshop. The event couldn't have come at a better time as I have an interview coming up for iTunes that specifies I must bring with me my most up to date portfolio and I only currently have a website. I was hoping to get some advice on the best way to lay out my work and how many annotations to put in the presentation and any other tips on the layout and flow. At the event, I got the chance to present my work to 2 designers, Chris and Dan. 

Dan gave me some great advice on how I should lay out my portfolio and also how to bookend the slides with an opening and finishing slide. He then suggested using the same flow and layout across each of the different projects for continuity. He also showed me a few good examples of previous designers portfolios that he thought were well executed. 

When it came to talking him through my portfolio, he said to make sure not to go through the work too quickly and not just assume that because you're presenting to designers they automatically know your design decisions. This may be your 20th time looking and talking about the work however to the person you're talking through it, this is their first time ever seeing it or hearing about the brief so taking it all in takes a lot longer and every design decision still needs to be explained clearly. 

He said that all my work was neatly presented and looked really professional and that the way I talked through the work gave off the impression that I took pride in what I'd produced and that it really shone through.

We then swapped around and I showed my portfolio to Chris. He found my Danny DeVito publication really funny and said it was a great way to start the portfolio because it broke the ice, allowed my personality to shine through and would be really memorable to employers, helping me stand out against other applicants. He also said that the way I spoke through each project was really good as I was very clear and concise, covering what the project was, the challenges the brief presented and how and why I responded to it in the way that I did. He said my portfolio was really good but if possible I should break up the illustration a bit with more 'design' work as my HUB project was really good but at the moment it's like a stand-alone piece. He said not to worry that my work was not very digital because most of the time employers are looking for bright, enthusiastic ideas people because at the end of the day they already have 1000's of employees who can make an app better than you can.  

The workshop was a fantastic opportunity to have a practice run talking through my work with designers who had never seen it before and also made me realise which images I'd missed out and needed to include in the presentation such as full views of the BEAR cards and the Danny DeVito book as a concertina. When I get to my competition entry slides I should introduce them as the winning entry as both designers asked how I'd got on in the competition. Overall it was a really beneficial experience and I now feel really prepared for my upcoming interview. 

OUGD602 - iTunes - Preparing for Digital Interview

After receiving an email from Apple following my application for their internship programme, they have invited me to do a digital interview with HireView. Therefore in preparation for this I have spent the weekend preparing answers for questions they are likely to ask me as well as familiarising myself with their company goals. 

Companies Goals:

• Enrich Lives
• Help dreamers become doers
• Help passion expand human potential
• Do the best work of our lives
• Give more than we take (from the planet and to the person beside us)
• Be environmentally friendly
• Be a nice person
• Everyone is welcome. Everyone.
• Draw strengths from our differences (be diverse)
• From backgrounds and perspectives
• Open to collaboration and debate
• Redefining expectations (first for ourselves then the world)
• A little crazy
• Good isn't "good enough"
• What we do says who we are
• We find the courage: to try and to fail, to learn and to grow.
• Always trying to figure out whats next
• Always trying to imagine the unimaginable
• (And do it all again tomorrow)
• At our core:
• We believe our soul is our people.
• People who recognise themselves in each other
• People who shine a spotlight only to stand outside it
• People who work to leave this world better than they found it. 
• People who live to enrich lives.

Tell me about yourself

• I'm Beth, I'm 21 and I'm currently in my final year of studying Graphic Design at Leeds Arts University, formerly Leeds College of Art.
• I first heard about Graphic Design when I was in sixth form when I did work experience at local Graphic Design studio called Grafica. I'd never done graphic design before but have always been super interested in Art and design, taking fine art and textiles as my A-level subjects.
• But only actually found out it was something I'd be interested in pursuing as a career when I did a foundation course after finishing my A-levels at Chesterfield college. After trying out all the different disciplines for the first semester I did a week in visual communication where I first started to learn about all the different areas you could go into as  graphic designer and all of the different jobs as I knew I wanted to do something creative but had never actually considered Graphic design or understood the different areas it encompassed like packaging, editorial and digital.
• Many poeple on my course had a few years of experience under their belts already so I felt like I was under a bit of a disadvantage not being a pro at illustrator or indesign or knowing what a sans serif was but I was surprised how quickly I picked everything up, learning about design principles, terminology and how to use the programmes.
• Since then I've fully found my passion for the discipline and have been successfully entered and been featured in a number of design competitons incuding last years YCN awards and also winning my category for the PEnguin random house design awards. as something 

Why should we hire you?

• The first reason I believe I'd make a good candidate for the role is because a lot of your core values align with my own. I'm passionate about leaving the world in a better place than we found it and believe design will be a massive factor in achieving that and also I feel like we're entering an exciting age that's starting to dispell inequalities such as racism and gender disparity through brand values as well within the creative industries which is something Apple has been achieving for a long time so I'd passionately advocate and showcase this belief through my work knowing that Apple is at the forefront of this movement.
• A second reason is I'm an extremely hard worker and wouldn't waste an opportunity like this if it was given to me. I understand I'm still young and only just starting my career in the industry so know I have a lot to learn and will work tirelessly to improve my skillsets and grow as a designer using apple as the incubator.
• The third reason is I've already proved to myself I can do this. WOrking at PEnguin I took on board feedback, had a keen awareness of current design trends, answered briefs in a way that meant the outcomes were successful and received well.

What are your greatest strengths? 

• Super organised. I LOVE lists. Make at least 3 lists a day because they help me visualise time management and not forget anything
• Time management 

• Proactive and Resourceful, One of my favourite quotes I always think of is: Shitty situations inspire brilliant solutions. Which is something I find myself doing a lot I can always find a way out of a potentially stressful or annoying situation by thinking of innovative ways to get around it on the spot.
   
• Getting stuck into group work but also encouraging more shy members of the team to get stuck in.
• Working hard and applying myself to any task even if that means learning a new skill. Can do attitude.
• Learning new things quickly 

What is your biggest weakness?

• I'm a  huge perfectionist and feel like if I haven't done my absolute best or something or it doesn't go as well as I'd like it to, I'll really put myself down for it and be really hard on myself knowing I could have done better. 
• This can mean that I can spend forever tweaking things and not knowing when to let them go because I feel like I can always do more and nothing is ever completely finished meaning it can have an impact on my time management as it's hard to juggle different projects when you think you could be working on and improving something else.

Why do you want to work here?

The first reason I believe I'd make a good candidate for the role is because a lot of your core values align with my own. I'm passionate about leaving the world in a better place than we found it and believe design will be a massive factor in achieving that and also I feel like we're entering an exciting age that's starting to dispell inequalities such as racism and gender disparity through brand values as well within the creative industries which is something Apple has been achieving for a long time so I'd passionately advocate and showcase this belief through my work knowing that Apple is at the forefront of this movement. 

• Having grown up with Apple since being about 12 it is a brand that has just become integrated into my everyday life and it's not only the products that I love but the lifestyle and almost community it makes you feel a part of. I clearly remember getting my first ipod and even the ad campaign that was out at the time and it's that feeling of joy and memorability that I'd love to be a part of and add to.
• Because I know you're very passionate about global issues and the environment and being diverse and inclusive and these are values that align very strongly with my own and I feel like I'd be a passionate advocate in contributing towards this growth and way of thinking and designing.
• I feel like apple would be an amaxing start to my career in the industry and feel like there'd be no better place to start learning new skills and working alongside undoubtedly some of the best art directors and senior designers in the country. 

What is your biggest accomplishment?

• Deffinintely winning the design awards for penguin.
• Then working there and getting a book published

Difficult problem you had to resolve

• Public Speaking in front of a big class of the year below

Where do you see yourself in 5 years time?

• In a more senior role as a designer whether that be at Apple or as an in house designer at other exciting companies such as adidas or puma or facebook or working in big multidisciplinary design studios such as Pentagram.
• I would love to travel the world to work visiting different cities like LA, New York, HongKong to gather research and inspiration, increasing cultural awareness and diversity.
• But wherever it is it would definitely be in an exciting studio environment working with other creatives.

What are your hobbies?

• I love the outdoors so hiking, walking and going on bike rides, originally from the peak district and live on the Chatsworth estate.
• I enjoy visiting new cities and exploring them, going to art galleries and immersing myself in the culture so recently I've been to Berlin, Barcelona and Budapest and am going to New York in a few months after winning a competition with my boyfriend to promote the new social banking app circle.
• I love going skiing. I've been skiing since I was 4 so have travelled all over Europe doing that with my family so love mountains and the Alps. 
• Recently really got into cooking because my flatmate is big into cooking and has been showing me the ropes so been doing a lot of cooking recently rather than just going for easy options like pizza and pasta

Recording the answers

Another aspect of the preparation for this interview has been to record myself answering the questions and watching them back to pick up on any bad habits I am doing such as playing with my hair, not looking at the camera and waving my hands around. 

Doing this has also allowed me to see how long answering each of the questions out loud takes, noticing parts that could potentially be cut out so I can answer it within the time given.